Our Mission

Cherished Pieces and Alf-Phi is a conscious, slow and sustainable, upcycled brand based in Cheshire, United Kingdom. Cherished Pieces and Alf-Phi has been created in response to the growing concern about the environment and the toll textile waste is taking on it. We strive to create beautiful, handmade, timeless heritage pieces from pre-loved and vintage materials. We aim to be a completely waste free and eco- friendly brand that not only creates beautiful clothing though also gives life to textiles that would have otherwise been discarded in a landfill. With the help of our wonderful team we have created our own unique designs ensuring many items will be one of a kind to become cherished and loved by generations. Cherished Pieces and Alf-Phi are designed to be free from the exploitation of people, animals or the planet, instead created sustainably, ethically and innovatively.

Reducing Textile Waste.

Over 1 million tonnes of clothing and textiles is thrown away in the UK each year.

Did you know that the Textile Industry is the second MOST polluting on earth, next to oil?

Textile waste as increased 811% since 1960 and every week in the UK 11 million items of clothing go to landfill. Globally, The New York Times estimates that nearly 60% of all clothing ends up in incinerators or landfills within a year of production. Many of the pieces that quickly become trash are initially sold for impossibly low prices, made possible by the exploitation of almost every person and portion of the supply chain. On top of this, greenhouse gas emissions from global textiles production in 2015 totalling 1.2 billion tonnes of CO2, more than the emissions of all international flights and maritime shipping combined.

Here at Cherished Pieces we are committed to reducing our carbon footprint. When you shop at Cherished Pieces not only are you getting beautiful, handmade items for your darling little one, you are also helping to reduce the amount of waste that is harming our planet!

Good Brand Award 2020